Direct Response Media Trends – What Works
ID Media’s goal is to identify opportunities and deliver results so that our clients will profit. That means being accountable for media investments today – and sharing insights to prepare us for tomorrow. ID Media regularly publishes findings from audits of our wide range of media activities in an online newsletter called Positive ID. Select from the topics below to view each newsletter.

Aug 2008	DRTV Delivers Audiences Efficiently
Oct 2006	Does Google or Yahoo Convert Better…And Why?
Jun 2006	How should view-through responses be factored into ROI
Apr 2006	Frequently Asked Questions about Emerging Media
Jan 2006	Emerging Media: 2006 Priorities
Dec 2005	New TiVo Tests Show Unexpected Results
May 2005	True or False: You Need a Certain Frequency to Achieve Optimal DRTV Response
Mar 2005	Test Yourself - How Well Are You Managing Your Agency?
Feb 2005	Impact of Holiday Seasonality on Response Rates
Jan 2005	How to Generate an ROI in Hispanic Marketing
Dec 2004	Impact of Political Advertising on DRTV Clearance
Nov 2004	Cable Television: Is Audience Composition Predictive of Responsiveness?
May 2004	Paid Search Optimization Techniques
Apr 2004	DRTV Daypart Analysis: Daytime is Primetime
Mar 2004	Survey Reveals Media Risks & Opportunities
Feb 2004	Will Increased Ad Spending Drive TV Rates Up?
Dec 2003	DRTV New Findings on the Leverage of Media, Offer, & Creative
Oct 2003	Afraid of TiVo? 3 Ideas To Test Today
Aug 2003	How To Get Lower Cable Rates
Aug 2003	Sponsored Search - Not Sexy, But It Sells
Aug 2003	More Eyeballs on Valpak Offers
Jun 2003	Purchasing Pay-for-Performance Media
May 2003	Online Successes Suggest Web Ads Will Grow
Mar 2003	The Impact of War on DRTV Market Conditions
Feb 2003	Small Cable Networks - Do You Pay More for Targeting?
Feb 2003	Couponing Eases Strain in Tough Economy
Jan 2003	DRTV Market Conditions
Dec 2002	Consumer Behavior in Times of Crisis
Dec 2002	Online Pay-for-Performance
Dec 2002	Teleservices Technology Increases TV ROI
Oct 2002	Impact of Upfront on DRTV
Oct 2002	Comparison of E-Mail and Direct Mail Metrics
Oct 2002	DRTV's Impact on Web Traffic Increases