Thor Peterson, COO and CFO
Thor has world-class credentials in finance and accounting specifically for advertising and media agencies, firms for which timing, accuracy, tracking, and accountability are vital to their success. Thor became Controller of ID Media in January 2002 and was named to his current post in March 2003. Thor oversees financial management, client billing, vendor relationships, and controls.



Thor began his career as an auditor at Arthur Young, working on various financial and professional services industries. He later held positions at WPP, J. Walter Thompson, and Foote Cone & Belding. Just prior to ID Media, Thor was Controller at Draft.

Thor is a Certified Public Accountant who graduated with a bachelor's degree in business administration from Adelphi University.