Overview
ID Media provides end-to-end management of all leading channels that produce a strong ROI from media investments…or that demonstrate significant promise in the fast-evolving ad marketplace.

Planning
ID Media is uniquely qualified – because of the absence of organizational silos by media type – to help clients allocate budgets among a variety of media channels. We can balance near- and long-term considerations, as well as deliver against a variety of nuanced objectives, including pure ROI and lower-cost audience reach.

Consumer Intelligence
Through ID Media, clients get insight into ad expenditures, audience measurement, pricing, and overall media and technology trends through resources such as Nielsen, TNS Media Intelligence, @plan, AdRelevance, Arbitron, Simmons, Forrester, Jupiter and LexisNexis, to name just a few. ID Media also mines empirical data, including over 8.8 million responses in our proprietary datamart, to guide strategic media choices.

Media Buying
ID Media provides buying services for DRTV, infomercials/branded content programs, broadband video, transactional online display advertising, search, targeted promotional print such as shared mail and FSIs, magazines, newspapers, direct mail, and radio purchased by CPMs, performance (“per inquiry”), and online bidding. Audits of ID Media’s pricing benefits produce stats like these: an average cost per half hour television program that is 39% below industry average and promotional media rates that are 30% below rate card.

Emerging Media
Driven by advances in technology, today’s media marketplace is a place of invention. ID Media has a widely recognized and very active practice in emerging media, including a broadband buying group. Experience includes video on demand, mobile, podcasts, blogs, RSS, interactive TV, and interactive programming guides. Ask other agencies about emerging media and they will bring you a deck. Ask ID Media and you will get actual experience and data points.

Turnkey Tool for Local Marketing
ID Media’s Web-based system allows corporate marketers to offer their decentralized sales organization highly targeted local marketing programs tapping “tested and approved” creative assets and customizing them for local needs. Featuring the ease of credit card payment, there is no other program available that offers such a wide array of print options and low national rates for local participants, which is why the system is called M.O.R.E. -- Media Ordering for Regional Excellence.

Media Operations Consulting
ID Media’s 200 professionals are located in Chicago, Los Angeles, and the New York headquarters. ID Media’s services are enhanced by a department of staff analysts who consult on media systems integration, telemarketing set-up, de-bugging reports, data transfer issues, and other related matters. Both behind-the-scenes and consulting directly with clients, these experts ensure a level of smooth operation and data accuracy that is rare in media services.

Data Access
ID Media deploys a carefully conceived extranet to provide access to reports that show weekly and campaign performance among all channels, as well as strategic recommendations and research reports. Access rights are customizable and include creative agency partners. Through a media tracking tool that benefits from ongoing client-driven enhancements, we integrate both Web and phone response and align them with the buys in all channels.

Analytics
Ongoing reporting is grounded in the metrics of high-performance ROI media -- volume, cost per response, cost per sale – customized to the requirements of each client’s business and evaluated against goals and other relevant benchmarks. Because ID Media possesses so much data due to its size (for example, we air 78 DRTV spots each hour), we are able to go beyond standard metrics and provide valid insight into both inter-media dynamics and industry trends.