Rob Bochicchio, SVP, Chief Broadcast Officer
Rob's leadership of broadcast buying reflects not only his bold and innovative management style, but also 15 solid years of buying and supervising experience in direct response. While overseeing the efforts of 28 buyers in New York, he has tirelessly pursued both technology innovations and new DRTV broadcast strategies, such as upfront cable deals exclusive to ID Media and Google TV.



Rob joined ID Media in January 2002 to oversee ID Media's short-form and long-form buying teams as well as support new business efforts. His team of negotiators is driven to achieve bottom-line results for a broad range of clients that include Nautilus, American Express, Brinks Home Security, Kraft, Verizon, Merck, and Nationwide Insurance.

Prior to ID Media, Rob founded the direct response broadcast unit of TN Media, the media arm of True North. Rob's extensive media experience dates back to Draft where he helped launch one of the earliest pharmaceutical DRTV campaigns for Upjohn's Rogaine.

Rob graduated from St. John's University Business School with a Bachelor of Science degree in marketing and advertising. Rob is a member of the Direct Marketing Club of New York and the Electronic Media Marketing Association. He has also been a panelist at the DMA and lectures frequently at St. John's University and FIT.