Michael Comins, SVP, Director of Client Services
Michael is a veteran of nearly 20 years in the media business who – after 8 years in brand advertising – changed gears and moved high-speed into online and direct response media. Since that time he has become an acknowledged leader in interactive marketing in both the agencies and communities where he’s worked. One of his special interests has always been proprietary technology and ROI modeling to direct client media dollars to optimal venues.



Michael joined ID Media in 2005 as SVP, Director of Client Services at ID Media’s Chicago office, where he guides planning, broadcast, and digital media professionals. He oversees numerous client relationships including Chicago Mercantile Exchange, DeVry University, and MasterFoods, among others.

Prior to joining ID Media, Michael was Senior Vice President, Director of Media Services of WhittmanHart, where he managed the P&L for the online advertising practice including media, paid search, and organic SEO. He also held senior management positions at NetPlus Marketing in Philadelphia, HookMedia in Boston, and Digitas in Boston. Michael co-founded the Philadelphia Interactive Media Association.

Michael graduated with a dual bachelor of science degree in advertising and marketing from Syracuse University.