Lynn Fantom, Chairman/CEO
Singled out as one of Advertising Age's "100 Best and Brightest Women in Advertising" and one of the "Top 25 Most Influential People in the DRTV Industry" by Response TV, Lynn Fantom brings over 20 years of direct marketing experience to her role as Chairman and CEO of ID Media, the largest direct response media services company in the U.S.



Lynn is a keen marketing strategist who applies her knowledge of technology and marketing to deliver the best possible return to ID Media clients on their media investments. In profiling Lynn, The Wall Street Journal said, "Ms. Fantom isn't a technogeek or a slick advertising type, but, rather, a turnaround veteran who climbed the corporate ladder in the relatively staid realm of direct response." Accountability has always been paramount in direct marketing, says Lynn.

Prior to ID Media, Lynn served as President and CEO of K2 Digital and as CEO of Lowe Direct, an IPG direct marketing agency that pioneered for Mercedes-Benz one of the industry's most successful relationship-marketing programs. Lynn spent the previous 15 years with Draft, one of the world's largest integrated marketing agencies, where she held several senior positions, including General Manager, President, and Vice Chairman.

Lynn was elected to the Gilda's Club Worldwide Board of Directors in 2005. Lynn is a magna cum laude, Phi Beta Kappa graduate of Smith College, where she majored in Latin and Greek.