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Key Facts
Overview
With a client roster of the world’s best companies, ID Media is the largest direct and digital media services company in the U.S. ID Media is a subsidiary of the Interpublic Group (NYSE: IPG).

ROI – A Mission
ID Media helps the world’s leading advertisers profit in today’s fast-changing media marketplace. The company identifies trends and opportunities to deliver the best possible return on media investments. Offering superior buying power, insight from its proprietary and syndicated research, and innovative technology solutions, ID Media provides media planning, buying and analysis services for all media that activate consumer engagement.

Media to Activate Engagement
ID Media specializes in interactive channels that provide clients with accountability for their media investments. These include DRTV, infomercials/branded content, broadband video, transactional online display advertising, targeted promotional print, and radio purchased by CPMs, performance (“per inquiry”), and online bidding.

Strong Performance Today and Tomorrow
What works now may not work in the future. ID Media not only monitors changing consumer media habits and emerging media, we test them to obtain both data and insight. Ask us what we’ve learned about mobile, broadband video, podcasting, RSS, and blogs.

Clients – The World’s Best Companies
Clients range from Fortune 500 leaders to pioneering direct channel brands, including many of the largest direct advertisers in the country. Our roster features American Express, Brink’s Home Security, HBO, Johnson & Johnson, Kaiser Permanente, Nautilus, Nikon, Sandals & Beaches Resorts and Verizon, among some sixty others.

More Data, More Insight
ROI analytics occur on a daily, weekly and campaign basis. Reports are customized for each advertiser and may be accessed via client extranets, which are also available to partner agencies.

Locations
ID Media's 200 professionals are located in Chicago, Los Angeles, and the New York headquarters.

100 West 33rd Street, New York, New York 10001 212/907.7011
633 N. Saint Clair, Chicago, Illinois 60611 312/799.6900
8687 Melrose Avenue, West Hollywood, California 90069 310/360.5700


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