John Cayne VP, Director of Marketing
John Cayne’s drive for innovation is indelibly imprinted on the media solutions he creatively devises for clients. Plus, his 20 years of experience in marketing ensure the best possible ROI.



As Director of Marketing, John works with companies to understand their business challenges and determines how contemporary media practices can help address them. These may range from using DRTV for efficient audience delivery to adding an SMS response mechanism to radio negotiated based on supply and demand.

Previously at ID Media John oversaw the Promotional Print practice in Los Angeles. This specialized unit, which plans and buys shared mail, newspaper inserts and other promotional print, increased five times in billings during his tenure. Driving that growth were such initiatives as a proprietary model to identify promotionally driven consumers. John also saw how technology could help local franchisees and dealers to access national rates and develop customized creative. This led to ID Media’s offering called the M.O.R.E. system.

John received a bachelor’s degree from John Carroll University, where he studied Communications and Marketing. A frequent speaker at industry events, he is often quoted in the business and advertising press.