Gaye Sussman, President
Gaye is a uniquely qualified media professional whose experience is as comprehensive as it is diverse. Her expertise in media research, planning and buying cuts across every medium and spans both general and direct. Since being named President of ID Media in January 2002, Gaye has helped structure powerfully successful media programs for some of the world's best companies, including American Express, Verizon, and Nautilus, among others.



Gaye was hired as Media Director of Draft in 1989. While there she focused on incorporating general advertising media principles into Draft's direct response media efforts. Prior to joining Draft, Gaye was Senior Vice President, Group Media Director at Bates, responsible for consumer, business-to-business, and packaged goods accounts such as Kraft Foods, Coors Beer. DHL and Prudential Insurance. Gaye also supervised media for Bates' African American agency subsidiary, Jamison & Leary.

Gaye graduated from Hunter College with a bachelor’s degree in psychology. She currently serves on the AAA’s Media Policy Committee and is 1st Vice Chairman of the BPA’s Executive Committee.