Diana Bald SVP, Director of Marketing
With a career that’s spanned the technology, broadcast and agency space, Diana combines the strategic prowess of a seasoned marketer with the expertise of a fearless entrepreneur.



At Univision, where she last worked, Diana was credited with several “firsts,” including the launch of the Hispanic Affairs Council, a corporate responsibility initiative that attracted top partners like Pepsi, Toyota, Pfizer and HP. She was also the chief architect behind Univision’s introduction of its first Spanish language local newscast in Philadelphia. And, the Latino Great Jobs Program, a sales and marketing initiative she created for General Motors, was so successful that it was later replicated in several markets.

Nowadays, she applies that same pioneer and marketer’s streak to ID Media, where she drives growth for both the company and its clients.

A holistic media individual, Diana started her career as an information technology project manager at two West Coast-based law firms which also involved a number of program and product launches. At Univision, she was a member of the network’s Executive Development program, which groomed her for a variety of roles, including station manager, general manager and, finally, business development vice president. She holds an MBA from the University of Southern California’s Marshall School of Business and a computer information sciences degree from the University of Redlands in California. Diana has taught courses on advertising campaigns at Temple University as adjunct faculty. She is also active in the community and has served on several boards for numerous years, including as former president of the Philly Ad Club. Currently, she is an Advertising Women of New York (AWNY) board director and has been credited with a number of awards and distinctions for her commitment to diversity and community involvement.